LEGACY UPGRADE

This was one of the largest technical and UX transformation projects in Telstra's history, reshaping how millions of customers interacted with their accounts online.

About Project

As part of the BigPond-Telstra Australia enterprise-wide digital transformation, a major challenge was the migration of an outdated legacy system that powered more than 300 customer transaction workflows — including service activations, account changes, and moving-home requests.

The system had become slow, fragmented, and vulnerable to security risks. My role was to lead a team of specialists in the strategic migration and redesign of these processes into a new, modern platform that would improve both backend performance and the customer-facing experience.

Transforming the system wasn’t just a technical project — it was about rebuilding the foundation of customer experience from the inside out.

The Challenge & Strategy

The platform relied on outdated infrastructure supporting hundreds of complex, high-impact workflows. The challenge was to modernize and simplify these processes without disrupting critical services or customer continuity — requiring deep discovery and cross-team collaboration across technology, operations, and customer-facing teams.

Design Process
I led a team of technical specialists through an extensive discovery and transformation process to ensure the new platform met both business and customer needs.

Key Strategies

1
Stakeholder Engagement
Conducting company-wide stakeholder workshops to document all 300+ workflows and their dependencies.
2
Journey Mapping
Mapping each process from end-to-end, identifying redundancies, usability issues, and automation opportunities.
3
UX / UI
Collaborating with UX designers to modernize the customer-facing interface — creating a cleaner, faster, and more intuitive experience.
4
Security
Implementing security upgrades and backend efficiencies, ensuring compliance and scalability for future growth.
5
Project Collaboration
Using Agile delivery and cross-functional collaboration to track progress, prioritize critical paths, and maintain operational stability throughout the transition.

Outcome

The migration transitioned hundreds of workflows onto a modern platform, delivering faster performance, improved stability, and a smoother user experience. Customers could complete over 90% of transactions independently online, reducing processing times, errors, and operational risk. While largely behind the scenes, the transformation refreshed the digital experience and future-proofed the platform for scalable self-service and innovation.
Date
Jan, 2015
Client
Telstra
Project Type
Redesign, Digital Transformation
Duration
1 Year